When I left my leadership role in big tech three years ago, Generative AI wasn’t a term we used. We mostly talked about machine-learning, data modelling, and personalisation based on enormous customer data sets.

Now, it seems you can’t look anywhere without Gen AI being used in nearly every industry. The applications and implications are evolving so rapidly it’s pretty impossible to keep on top of it all.

It can feel really overwhelming and also scary.

A lot of people are worried about job security.

Whilst I am not an AI expert, I do have a lot of experience navigating ambiguity, leaning into innovation, and re-inventing myself based on my 16 years at Amazon.

Today I am sharing my tips to proactively create a strategy that will help to future-proof your career in an AI world.

Amazon CEO Andy Jassy has acknowledged the transformative power of AI, stating that it is "the most transformative technology in our lifetime.

Strategies for Future-Proofing Your Career

Given this evolving landscape, here are four strategies I would employ to navigate the changes.

Start these TODAY.

1. I’d start expanding my network.

Outside of my immediate company, and maybe even outside of tech altogetherIn times of uncertainty, your network becomes your safety net. Building relationships outside your current organisation and even beyond your industry can open doors to new opportunities and provide diverse perspectives. Because when layoffs happen, it's your relationships that help you bounce back faster, not your resume.

2. I’d revisit my vision board or that big scary dream list I keep tucked away

Sometimes disruption is actually an invitation. If you've ever thought about making a pivot or starting something new, now might be the perfect time to start crafting a plan... before you're forced to react.Reflect on your long-term goals and consider whether now is the right moment to pursue that big, audacious dream.

3. I’d be listening closely to what senior leadership is saying.

Pay attention to what your senior leaders are prioritising, especially regarding AI integration and position yourself as a change agent. Engage in conversations about how AI might impact your organisation and explore ways you can contribute to or lead transformation initiatives.Position yourself as someone who’s ready to lead transformation, not avoid it.

4. I’d stay curious and keep learning

Embrace continuous learning to stay relevant. Whether it's understanding new AI tools or developing soft skills like adaptability and emotional intelligence, staying curious will serve you well. The people who lean into change will have more options than those who try to ignore it. You don’t need to become an AI expert, but you do need to understand how it’s changing your industry.

If you want even more guidance from an actual AI expert, listen to what the “Godfather of AI”, Geoffrey Hinton, had to say:

In a recent interview on the Diary of a CEO pod, Geoffrey emphasises the speed at which AI is evolving, and warns that many white-collar and knowledge-based roles may become obsolete much faster than we think.

1. Upskill Beyond the Technical Hinton notes that even roles once considered “safe” may become automatable. This means focusing not just on technical skills, but also:

Strategic thinking
Communication and storytelling
Emotional intelligence and adaptability

These are capabilities AI can’t easily replicate and they’re what leadership roles require.

2. Reassess What "Job Security" Means Job security today isn’t about staying in one company for 10 years. It’s about versatility. Ask yourself:

Could my skills transfer across industries?
Do I understand how AI will affect my role or field?
Can I clearly articulate the unique value I bring that AI can’t?

3. Prepare for Identity Shift During Career Disruption. Hinton talks about how losing your job to AI isn’t just economic it can be deeply personal. Build support systems now:

Have conversations with a coach, mentor, or peer group.
Do reflective work to define your values outside of your job title.
Explore possibilities you’ve put on the back burner.

Remember, no one can predict the future for sure but you can try and prepare.

Action is better than inaction.

If you need help implementing these tips above I offer both 1:1 coaching and a Career Growth Group Coaching program designed to help you navigate transitions with clarity, confidence, and strategy. Reach out for a free informational call, no strings attached, and see if I am the right coach for you.